So you want to start a blog, but there are lots to consider. What do you want to blog about? Who is your target audience? Which blogging site is best to use? It can be pretty overwhelming so I’m here to break it down for you into a few easy steps!
Why Should You Blog?
Blogging is becoming one of the fastest growing methods of communication. Social media, blogging and vlogging seem to be getting bigger and bigger by the day. It may seem like it’s something everyone is doing these days but trust me, if you’re writing a killer blog, people will notice you and your hard work!
It is a great way to express yourself, your feelings and thoughts with the world.
You’ll develop your writing skills. There are chances for you to earn money for your passion.
What Should You Blog About?
You can pretty much blog about anything you like, someone is guaranteed to have the same interests as you. It could be a sports blog, writing up reviews about your favourite sporting events. You could write about your passion for music and gigs you’ve been to. You could write about makeup, fashion, fitness, mindfulness, mental health…the list goes on.
If you’re passionate about something, even if it seems niche, the quality of your writing will show.
Blogging about what you love or something you’re passionate about will get you noticed and people will want to engage with you and your blog because they can tell it’s written from the heart.
What Are You Aiming To Do?
The aim of your blog could simply be to write down your thoughts about your passions instead of in a journal, giving other people the opportunity to share their similar passions with you.
You could, however, be giving advice to the world. For example, if you had a mental health blog, you could share your positive affirmations or tips you follow to get yourself through times of struggle.
Giving advice can also be for fitness bloggers, makeup, fashion and more. Giving workout tips or ways to apply your makeup with easy will really be engaging for readers.
Remember whatever you decide to blog about, don’t do it just because you think you’ll get the most publicity with the subject you choose. Write about things that are meaningful to you.
Yes, you want to write about things close to your heart, but you have to consider who your audience will be when doing this. Will it be predominantly male or female? How old will they be?
This will be useful so you can engage readers more with your blog and perhaps ask questions for them at the end to answer in the comments
At the end of the day, you’re going to be no worse off if your blog doesn’t reach a large audience or convert into money, so you may as well have fun with it.
It might not make any money but it can be used as valuable experience when applying for jobs in social media or the creative writing field. Having a blog for potential employers or educators to look at could really give you that extra edge and make you stand out from other people competing for the same role as you.